Strategic Focus And Plan

Our Mission Statement

Safety, security and consistent delivery of the basics are the foundation of everything we do.

The success of our three year strategy requires us to build on these foundations by focusing on the business and leisure markets and driving efficiency and effectiveness.

At the launch of virgin Atlantic, many new ideas were such as, the personal video screens, reclining seats, hairstylists, aroma therapists etc.Virgin fuel is a very important discovery. Unlike the other fuels, virgin’s fuel doesn’t consist of CO2 and other pollutants. The budget for this project is $ 1 billion. Apart from running plains and trains, Virgin has responsibility of protecting the environment. The main strategy was the slashing of fuel prices in the market. In the coming years this plan will be put into action in the road industry and the travel industry as well.